KANSAS CITY – CPG companies partner to pay homage to entertainment powerhouses with new chips, ice cream and condiments.
The Kellogg Co. has partnered with Xbox Game Studios and its Halo franchise to introduce Pringle’s Wavy Moa Burger Crisps. The moa is a large, flightless bird-like creature from the Halo games that appears on the menu of a chain restaurant in the Halo universe. The new limited-edition Pringles flavor explores what a burger made from moa might taste like, Kellogg said, and features the flavors of garlic, ginger, beef, chilli pepper, and red pepper.
“The Halo-Verse has one of the biggest fan bases in the gaming world, so we had to create a flavor that matched a taste fans could only imagine – the famous ‘Moa Burger,'” said Gareth Maguire, senior director of marketing for Pringles. “We pride ourselves on creating insanely accurate flavor combinations, and it was fun developing them. While Moa Burger has a taste that appeals to everyone, we expect this to be enjoyed – and perhaps even collected – by Halo fans. “
Serendipity Brands has partnered with Warner Bros. Consumer Products to launch a range of four new ice cream pints inspired by TV series and movies. The first product to hit the market is the “Friends” flavor Central Perk Almond Fudge, which contains coffee ice cream with almonds with a dark chocolate coating and fudge strudel.
“Friends is a pop culture classic that we couldn’t be excited about creating a special flavor,” said Sal Pesce, President and Chief Operating Officer of Serendipity Brands. “Our central perk almond fudge flavor is nostalgia in a pint that makes you feel like you’re with your six best friends indulging in a sweet treat in a coffee shop.”
“The Goonies” Pint, Sloth and Chunk Rocky Rooooaad ?, features chocolate ice cream with marshmallows and almonds.
The Gopher Traxs “Caddyshack” ice cream, slated for release later this year, features vanilla ice cream with mini peanut butter cups and a salt and caramel strudel.
Scheduled to debut over the holidays, Oh Fudge! Peppermint Cookie Fudge Sundae offers mint ice cream with red and green candy and chocolate chip cookie strudel.
Tessemae’s partnered with Jerry Garcia’s family – singer, songwriter, and lead guitarist of the Grateful Dead – to introduce Cosmic Jerry Sauce, a tribute to the rock legend. The spicy-sweet sauce consists of mustard, honey, jalapeños, apple cider vinegar, fish sauce, lemon and rosemary. The spice, known as the “all” sauce, is GMO-free, dairy-free, gluten-free and made from organic ingredients.
“The Jerry Garcia family values Tessemae’s commitment to making all natural and organic dressings and sauces,” said Trixie Garcia, Jerry Garcia’s daughter. “That’s why a family business like Tessemae’s is the perfect partner for our dreams … and our taste buds.”
Tessemae’s Cosmic Jerry Sauce is available exclusively from the Whole Foods Market.
“The synergy of these three brands is unmatched,” said Greg Vetter, Founder and CEO of Tessemae’s. “When we worked with the Jerry Garcia family to create a product that was natural rock legend and brought to the fore Tessemae’s own values of ‘Simplify Food, Extend Lives’, it was clear that this was the Whole Foods Market perfect place to bring the sauce to life. “