The Big 12 Conference announces a new multiyear partnership with ShotTracker to install and operate its technology for all men’s and women’s basketball programs. ShotTracker utilizes a revolutionary sports technology that captures rich performance data via sensors, providing statistics and analytics with sub-second latency.
“The technology ShotTracker provides via autonomous, low-latency data collection is second to none, and it will be the standard going forward,” said Big 12 Executive Associate Commissioner Jeff Jackson. “The technology provides enhancements for all of our men’s and women’s basketball programs.”
“The partnership with the Big 12 Conference continues our upward growth not just in college basketball, but across the sports technology landscape,” said ShotTracker Co-Founder and President Davyeon Ross. “ShotTracker’s low latency data benefits coaches and teams while providing opportunities to drive production efficiency and revenue opportunities for additional partners. This includes utilizing the data to drive remote cameras along with expanded data capabilities to enhance the broadcasts and create more valuable content for the next season and beyond.
ShotTracker’s patented technology tracks data in three parts: a ShotTracker-enabled ball, sensors on players’ jerseys, and court sensors that map the court in 3D. Data is processed through the company’s proprietary algorithm, and can also be used to enhance broadcast productions by providing additional statistical data and to automate camera operations from remote locations.
About Big 12 Conference
The Big 12 Conference is comprised of 10 Universities – Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. The Big 12 is an NCAA Division I intercollegiate athletics conference that encompasses five states with over 40 million people within its geographic footprint. In its 25th year, the Conference has produced over 720 Academic All-America selections and claimed national championship team titles in 17 of its 23 sponsored sports. Its student-athletes and teams have combined for over 700 individual NCAA titles and 67 team national championships. Nearly 5,000 student-athletes from across the United States and around the World compete annually under the Big 12 banner. For more information, visit Big12Sports.com and follow the Conference on Facebook (Facebook.com/Big12), Twitter (@Big12Conference) and YouTube (YouTube.com/Big12Conference).
ShotTracker was co-founded in Overland Park, Kansas by basketball and technology experts Davyeon Ross and Bruce Ianni. ShotTracker’s innovative system delivers 70+ unique and completely autonomous basketball stats and insights to teams, broadcasters and game partners with sub-second latency. ShotTracker is currently being utilized by 63 men’s and women’s college basketball programs spanning 12 conferences. Its partners include Nike, Adidas, Under Armour, Spalding and Wilson. For more information, visit ShotTracker.com.